TINY HABITS: The Small Changes That Change Everything

by B.J. Fogg

Everyone desires change at some point in life—be it to become heathier, to learn a new skill, or to improve our relationships and productivity. Yet, it can be hard to break a bad habit or to build a new one. In this book, behavioral scientist Dr. B.J. Fogg presents a universal approach to help you understand all types of human behavior, and to design any behavioral change or habit.  This system has been tested with more than 40,000 people and can work for virtually any behavior at work, at home, for individuals or groups.

In this summary, you'll learn:

• The 3 universal elements behind any human behavior;

• The Fogg Behavior Model, Tiny Habits method and the 7 steps of behavioral design, with a step-by-step guide to design and achieve any behavior change; and

• How to unravel unwanted habits, achieve collective change, and use tiny habits to achieve massive transformations.

Who should read this:
• People looking to change their own habits or influence behavioral change in others.
• Anyone who's interested in human psychology, behavioral sciences, and habits formation.