THE DIGITAL TRANSFORMATION PLAYBOOK: Rethink Your Business for the Digital Age

by David L. Rogers

The digital age has fundamentally changed the rules of business and the environments they operate in. Many traditional businesses are struggling to stay relevant and to make sense of this new digital era. The truth is, digital transformation is much more than technology; it’s about a holistic change of strategy and an entirely new way of thinking. In this book, David Rogers consolidates his years of research findings into a step-by-step framework into a digital transformation playbook, to help you rethink your business for the digital age using 9 key strategic planning tools in 5 strategic domains. Although the book focuses on enterprises established before the Internet age, the insights and tools are applicable to any modern business.

In this summary, you'll learn:
• The changes in strategic assumptions as you move from the analog to digital age;
• How you can rethink your business in 5 strategic domains: Customers, Competition, Data, Innovation and Value. Specifically, you'll learn concepts and tools to help you (i) harness customer networks, (ii) build platforms, not just products, (iii) convert data into value-creating assets, (iv) innovate with rapid experiments, and (v) adapt your value propositions; and
•The Business Model Theory of Disruption and tools to identify and manage potential disrupters, and identify your possible options or responses.

Who should read this:
• Business Owners, Leaders and executives, Entrepreneurs
• Business consultants and strategists