THE 1-PAGE MARKETING PLAN: Get New Customers, Make More Money, And Stand out From The Crowd

by Allan Dib

Most small and medium businesses find marketing overwhelming: they confuse strategy with tactics and waste money on activities that don't work. In this book, Allan Dib shows how to distill the entire marketing process into a single-page plan of 9 activities across 3 phases, built on direct response marketing principles that maximize returns on a limited budget.

In this summary, you'll learn: 

• The fundamentals of marketing, including: the difference between marketing strategy and tactics, branding vs direct response marketing, and how you can apply the 80/20 rule to get the most from every marketing dollar.

• How to identify your best niche using the PVP Index, craft a unique selling proposition, and choose trackable advertising media that deliver positive ROI.

• How to capture and nurture leads into first-time buyers using ethical bribes, CRM systems, and trust-based follow-up.

• How to increase customer lifetime value and turn buyers into raving fans through world-class experiences, pricing strategies, and systematic referral generation.

Who should read this:

• Small business owners and entrepreneurs who need a marketing plan that delivers measurable results.
• Consultants, coaches, and agencies who advise clients on marketing strategy and customer acquisition.