PURPLE COW: Transform Your Business by Being Remarkable

by Seth Godin

Traditional marketing (including mass-advertising) is dead, and the 5Ps of marketing are no longer enough. Today, the only way to successfully build a brand and launch new products/services is to be remarkable. In this book, Seth Godin explains the new P of marketing—Purple Cows—and how to build products and services that people will notice and talk about.

In this summary, you'll learn: 

• How marketing has changed before, during and after the advertising era, and learn the new rules of marketing;

• About the adoption curve and how you can reach the mass-market by conquering a niche and finding "sneezers" to spread your "ideavirus";

• How to start creating your Purple Cow, by exploring the edges, taking risks, going for short development cycles, using targeted marketing, finding people with otaku", and stimulating your imagination through various examples and thought-provoking questions; and

• How to be a Purple Cow in your career.

Who should read this:
• Entrepreneurs and business owners
• People with responsibilities in sales, marketing, product development, business development, and innovation