PREDICTABLY IRRATIONAL: The Hidden Forces That Shape Our Decisions

by Dan Ariely

You’re not as rational as you think. From overpaying for coffee to procrastinating on health checkups, your brain is constantly being nudged by forces you barely notice. In this book, Dan Ariely shares insights from 20 years of research, explaining why we are so predictably irrational—why we keep making the same bad decisions, and how to overcome these cognitive flaws to make smarter decisions in life, business, and policy.

In this summary, you'll learn:
• Why and how we misjudge value due to biases like the Relativity Bias, Endowment Effect, Anchoring Effect, Anchoring Bias, Loss Aversion, Placebo Effect, and so on.
• Why we lack self-control due to willpower failures, hot-state thinking, and our desire to keep all options open.
• Why and when social factors can override logic, such as how money distorts relationships, why we all cheat, and give in to social pressure/influence.

Who should read this:
• Professionals and leaders who want to make better decision and avoid costly mistakes in work and life.
• Marketers, designers, and policy makers who want to ethically influence behavior consumer decision or  nudge the public to make positive decisions.
• Anyone interested in cognitive psychology and decision research.