Book SummariesBusiness & ManagementBusiness InnovationEntrepreneurshipMarketingSales Book Summary – Purple Cow: Transform Your Business by Being Remarkable The world of marketing has changed forever, and traditional forms of marketing—including TV and mass-media advertising—no longer work. The best way to build a brand…ReadingraphicsMay 28, 2022
Book SummariesBusiness & ManagementMarketing Book Summary – Contagious: Why Things Catch On Why do some products and ideas spread like wildfire while others fail to catch on? In this book, Wharton marketing professor Jonah Berger shares the…ReadingraphicsFebruary 27, 2021
