The world of marketing has changed forever, and traditional forms of marketing—including TV and mass-media advertising—no longer work. The best way to build a brand…
ReadingraphicsMay 28, 2022
Book SummariesBusiness & ManagementMarketing
Why do some products and ideas spread like wildfire while others fail to catch on? In this book, Wharton marketing professor Jonah Berger shares the…
ReadingraphicsFebruary 27, 2021
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