Book SummariesBusiness & ManagementMarketingSales Book Summary – Winning in Service Markets: Success through People, Technology and Strategy Services are an integral part of most businesses today. To effectively market services, you need a different approach from product marketing. In this book, Jochen…ReadingraphicsJune 5, 2017
Book SummariesBusiness & ManagementLeadership & CommunicationsMarketing Book Summary – The Tipping Point: How Little Things Can Make a Big Difference Why do some ideas, behaviors or products start epidemics while others don’t? How do you curb a rampant epidemic, or start a positive campaign that…ReadingraphicsJune 7, 2015
