Why do some products and ideas spread like wildfire while others fail to catch on? In this book, Wharton marketing professor Jonah Berger shares the…
ReadingraphicsFebruary 27, 2021
Launching a high-tech product can be extremely challenging, and failure comes with the loss of significant time and resources. In particular, companies are especially vulnerable…
ReadingraphicsMay 31, 2020
Pre-suasion is about laying the groundwork in advance, so your recipients are already receptive to your message by the time you present it. Such tactics…
ReadingraphicsMay 28, 2020
Why are certain products or services so addictive while others fail? In this book, Nir Eyal explains the role of habits in successful products/services, and…
ReadingraphicsApril 15, 2020
Often, we get readers asking us questions like, "what are the best books to read", "what are the best business books", "what are the best…
ReadingraphicsOctober 10, 2019
In the midst of the 2009 economic crisis, sales had bottomed out in most sectors. Yet, a small group of salespeople continued to deliver results…
ReadingraphicsSeptember 30, 2019
What are the best business books you should read if you're starting or growing a business? What books should entrepreneurs read? If you're looking for…
ReadingraphicsAugust 24, 2019
Did you know that many companies waste money in marketing because their messages are totally ineffective in the first place? In this book, Donald Miller…
ReadingraphicsJune 29, 2019
The world around us is changing rapidly. How can you sell more effectively and tap on exciting new opportunities out there? Do you need to…
ReadingraphicsJune 10, 2019
Did you realize that sales and marketing are the lifeblood of any company? No sales = no business. This means that sales and marketing skills are…
ReadingraphicsAugust 8, 2018
"How can I bring a product idea to life?" "What does it take to successfully launch a new product/service?" "I have a great business idea...how…
ReadingraphicsJuly 3, 2018
Innovation is vital for the success of any business, be it a startup or an established company. This book builds on 3 well-known concepts—Lean Startup,…
ReadingraphicsMay 31, 2018
Most startups fail because they cannot get enough customers before they run out of money. In "Traction", the founder of search engine Duckduckgo, Gabriel Weinberg, shares…
ReadingraphicsApril 17, 2018
There are 6 key principles of persuasion which can lead people to say “yes” automatically. Understanding these principles and associated techniques can help you to…
ReadingraphicsFebruary 28, 2018
To succeed in business, you need to master 3 vital areas: management, marketing and sales. "The Ultimate Sales Machine" breaks down exactly how to do…
ReadingraphicsFebruary 15, 2018
If you think you're selling a product, think again. Most companies that we see around us - such as McDonalds, Federal Express, American Express, Levi's…
ReadingraphicsNovember 9, 2017
Everyone negotiates—be it to get a pay raise, extend a curfew, or reach agreement on a joint venture. "Getting to Yes" presents a framework for “principled negotiations”:…
ReadingraphicsNovember 7, 2017
Why you should consider a micro business Many people think of building a business as an alternative to working 9-5. Others dream of growing and…
ReadingraphicsOctober 12, 2017
In this book, experienced FBI negotiator and award-winning teacher, Chris Voss, shares tried-and-tested techniques for negotiations, that can be applied in a wide range of…
ReadingraphicsSeptember 16, 2017
