Did you know that many companies waste money in marketing because their messages are totally ineffective in the first place? In this book, Donald Miller…
readingraphicsJune 29, 2019
Did you realize that sales and marketing are the lifeblood of any company? No sales = no business. This means that sales and marketing skills are…
readingraphicsAugust 8, 2018
"How can I bring a product idea to life?" "What does it take to successfully launch a new product/service?" "I have a great business idea...how…
readingraphicsJuly 3, 2018
Innovation is vital for the success of any business, be it a startup or an established company. This book builds on 3 well-known concepts—Lean Startup,…
readingraphicsMay 31, 2018
Most startups fail because they cannot get enough customers before they run out of money. In "Traction", the founder of search engine Duckduckgo, Gabriel Weinberg, shares…
readingraphicsApril 17, 2018
There are 6 key principles of persuasion which can lead people to say “yes” automatically. Understanding these principles and associated techniques can help you to…
readingraphicsFebruary 28, 2018
To succeed in business, you need to master 3 vital areas: management, marketing and sales. "The Ultimate Sales Machine" breaks down exactly how to do…
readingraphicsFebruary 15, 2018
If you think you're selling a product, think again. Most companies that we see around us - such as McDonalds, Federal Express, American Express, Levi's…
readingraphicsNovember 9, 2017
Everyone negotiates—be it to get a pay raise, extend a curfew, or reach agreement on a joint venture. "Getting to Yes" presents a framework for “principled negotiations”:…
readingraphicsNovember 7, 2017
Many people think of building a business as an alternative to working 9-5. Others dream of growing and selling a large, successful business for millions…
readingraphicsOctober 12, 2017
In this book, experienced FBI negotiator and award-winning teacher, Chris Voss, shares tried-and-tested techniques for negotiations, that can be applied in a wide range of…
readingraphicsSeptember 16, 2017
Al Ries and Jack Trout are world-renowned marketing consultants, with more than 25 years of marketing experience. This book presents 22 immutable laws of marketing that…
readingraphicsAugust 26, 2017
Based on 10 years of study, the Heath brothers answer the question: “Why do some ideas succeed while others die”? "Made to Stick" provides a…
readingraphicsJune 14, 2017
Services are an integral part of most businesses today. To effectively market services, you need a different approach from product marketing. This book covers all…
readingraphicsJune 5, 2017
Do you know that an MBA program can set you back by a 6-digit figure, yet there's no strong evidence that an MBA improves business…
readingraphicsMay 3, 2017
Often, we get readers asking us questions like, "what are the best books to read" "what are the best business books", "what are the best…
readingraphicsApril 13, 2017
For many years, non-profit organizations felt that a good cause alone was enough. However, precisely because they don’t have a bottomline like profit organizations, it…
readingraphicsMarch 11, 2017
When we think of “sales”, most of us think of pushy door-to-door salespeople or slimy used-car salesmen. In "To Sell is Human", Daniel Pink shows…
readingraphicsFebruary 25, 2017
Most entrepreneurs start a business for freedom, financial rewards and/or to pursue their passion, but find themselves struggling with profits and/or trapped in their business.…
readingraphicsFebruary 10, 2017
