Book Summary – Influence: The Psychology of Persuasion

There are 6 key principles of persuasion which can lead people to say “yes” automatically. Understanding these principles and associated techniques can help you to […]

Book Summary – The Ultimate Sales Machine: Turbocharge your Business with Relentless Focus on 12 Key Strategies

To succeed in business, you need to master 3 vital areas: management, marketing and sales. This book breaks down exactly how to do that with […]

Book Summary – Getting To Yes: Negotiating Agreement Without Giving In

Everyone negotiates—be it to get a pay raise, extend a curfew, or reach agreement on a joint venture. “Getting to Yes” presents a framework for “principled negotiations”: […]

How to start a microbusiness (and why you should consider it)

Many people think of building a business as an alternative to working 9-5. Others dream of growing and selling a large, successful business for millions […]

Book Summary – Never Split The Difference: Negotiating As If Your Life Depended On It By Chris Voss

In this book, experienced FBI negotiator and award-winning teacher, Chris Voss, shares tried-and-tested techniques for negotiations, that can be applied in a wide range of […]

Book Summary – The 22 Immutable Laws Of Marketing: Violate Them At Your Own Risk!

Al Ries and Jack Trout are world-renowned marketing consultants, with more than 25 years of marketing experience. This book presents 22 immutable laws of marketing that […]

Book Summary – Made to Stick: Why Some Ideas Survive and Others Die

Based on 10 years of study, this book answers the question “why some ideas succeed while others die”, and provides a practical and systematic way […]

Book Summary – Winning in Service Markets: Success through People, Technology and Strategy

Services are an integral part of most businesses today. To effectively market services, you need a different approach from product marketing. This book covers all key […]

Book Summary – Ben & Jerry’s: The Inside Scoop – How Two Real Guys Built a Business with a Social Conscience and a Sense of Humor

Ben & Jerry’s is a brand that many of us are familiar with. But, did you know that it started as an ice cream parlour […]

Book Summary – The Personal MBA: Master the Art of Business

Do you know that an MBA program can set you back by a 6-digit figure, yet there’s no strong evidence that an MBA improves business […]

Book Summary – The Five Most Important Questions You will Ever Ask About Your Organization

For many years, non-profit organizations felt that a good cause alone was enough. However, precisely because they don’t have a bottomline like profit organizations, it […]

Book Summary – To Sell is Human: The Surprising Truth About Persuading, Convincing and Influencing Others

When we think of “sales”, most of us think of pushy door-to-door salespeople or slimy used-car salesmen. In this book, Pink shows how outdated this […]

Book Summary – The Business Coach: A Parable of Small Business Breakthrough

Most entrepreneurs start a business for freedom, financial rewards and/or to pursue their passion, but find themselves struggling with profits and/or trapped in their business. […]

Book Summary – Start with Why: How Great Leaders Inspire Everyone to Take Action

Great leaders and organizations can create sustainable change because they inspire others. In the process, they create loyal followers who stick with them through thick […]

Book Summary – The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich

Most people are resigned to the 9-5 lifestyle, deferring their lives in hope that they’ll someday earn enough to retire and live their dreams. This […]

Book Summary – The Power of Habit: Why We Do What we Do in Life and Business

Habits can be used to create significant outcomes for individuals, organizations and societies, including losing weight, becoming more productive, influencing customer buying habits, and starting […]

Book Summary – The $100 Startup: Reinvent the Way you Make a Living, Do what you Love, and Create a New Future

With technology today, it’s much faster, easier and cheaper to build a small business. This book presents a blueprint to help you start your own […]

Book Summary – Thinking, Fast and Slow

In “Thinking, Fast and Slow”, winner of the Nobel Memorial Prize in Economics, Daniel Kahneman, summarizes decades of research to help us understand what really […]

Stories and Examples from “How to Win Friends and Influence People”

Dale Carnegie’s book “How to Win Friends and Influence People” is a timeless success classic on how to build meaningful and lasting relations, develop deep-felt […]

Book Summary – How to Win Friends & Influence People in the Digital Age

Dale Carnegie’s How to Win Friends and Influence People, published in 1936, laid out powerful and timeless principles of human communications that have impacted millions. […]