The Tipping Point Book
The Tipping Point BookSummary Bundle_The Tipping Point1Summary Bundle_The Tipping Point2

The Tipping Point Book Summary

3.5 out of 5 based on 2 customer ratings
(2 customer reviews)

$9.97$13.97

Learn why some ideas, behaviour or products start epidemics while others don’t, and discover the secret to start your own viral campaign (more details below). Buy the Graphic, Text, and/ or Audio summaries now!
[Note: You can also enjoy this summary through our Annual Subscription]

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Product Description

Discover the secret to
start your own viral campaign.

Why do some ideas, behaviour or products start epidemics while others don’t? How do you curb a rampant epidemic, or start a positive campaign that spreads like wildfire?

 

In this book, Gladwell identifies 3 “rules of epidemics” that determine whether something tips and spreads like wildfire:

• Find out who are the 3 groups of people to focus your resources on, when starting a campaign;

• Learn what to look out for in crafting your message; and

• Discover the power of context and what are the conducive factors to aid your campaign

 

You can choose from 2 ReadinGraphics summary bundles including:

1. Graphic + Text + Audio bundle ($13.97)

• A one-page reading graphic, or graphic summary in jpg;

• A 6-page text summary in pdf; and

• An audio summary in mp3

2. Graphic + Text bundle ($9.97)

• A one-page reading graphic, or graphic summary in jpg; and

• A 6-page text summary in pdf
Order your summary bundle now!
[Note: You can also enjoy this summary through our Annual Subscription]

 

Additional Information

Book Summary Type

Graphic + Text ($9.97), Graphic + Text + Audio ($13.97)

2 reviews for The Tipping Point Book Summary

  1. 4 out of 5

    :

    The book that became a catchphrase! The term “tipping point” has become so commonly used in news stories that I wonder how many people know it came from a book.
    I read this back in 2000 when I was in grad school for sociology. It’s a fun little book of case studies, many of which applied to what I was learning in my classes. Here it is 13 years later and I can still recall many of the details and theories, which shows how interesting I thought they were….
    Many of these ideas seem to have become part of the cultural zeitgeist. I think I would still recommend it to anyone interested in some pop sociology. [Review from Goodreads]

  2. 3 out of 5

    :

    Some decent nuggets such as: The stickiness factor is how well something sticks and how using trend setters can help it become more of an “epidemic” feel. Gave several examples and why they worked.
    To sum up the book shows how important A/B tests are and constant tweaks to get to the Tipping Point. [Review from Goodreads]

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