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Built to Last Book Summary

4.5 out of 5 based on 2 customer ratings
(2 customer reviews)

$9.97$13.97

How do companies like 3M, American Express, Marriott, Proctor & Gamble and Walt Disney build lasting brands that consistently out-perform their competitors by as much as 15 times? Discover what it takes to build a leading brand/ business that lasts for generations (more details below). Buy the Graphic, Text, and/ or Audio summaries now!
[Note: You can also enjoy this summary through our Annual Subscription]

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Product Description

Discover what it takes to build a leading brand/ business that lasts for generations

 

How do companies like 3M, American Express, Marriott, Proctor & Gamble and Walt Disney build lasting brands that consistently out-perform their competitors by as much as 15 times?  How do they stay successful across generations of chief executives, thrive through multiple product/ services life cycles, and retain their position as the leaders of their industries?

The book is based on 6 years of extensive research of 18 “Visionary Companies” whose successes have transcended time and generations. The findings debunk many myths about business success and the insights can be applied by anyone, be it CEOs, managers, or entrepreneurs, who want to build companies with lasting success.

 

Get hold of a copy of this book or our summaries if you wish to: 

• Uncover the 12 myths about great companies;

• Learn the key principles that underlie their lasting success (including powerful ideas like Clock-Building, embracing the big “And”, Going Beyond Profits, and concurrently Preserving the Core while Stimulating progress;

• Discover the 5 mechanisms that Visionary Companies use to institutionalize success, including BHAGs, Cult-like Culture, Experimentation, Home-Grown Management, and Continuous Improvement; and

• Find out how to build your vision and translate your core ideology into every aspect of your company.

 

You can choose from 2 ReadinGraphics summary bundles including:

1. Graphic + Text + Audio bundle ($13.97)

• A one-page reading graphic, or graphic summary in jpg;

• A 12-page text summary in pdf; and

• An audio summary in mp3

2. Graphic + Text bundle ($9.97)

• A one-page reading graphic, or graphic summary in jpg; and

• A 12-page text summary in pdf

 

Order your summary bundle now!
[Note: You can also enjoy this summary through our Annual Subscription]

Additional Information

Book Summary Type

Graphic + Text ($9.97), Graphic + Text + Audio ($13.97)

2 reviews for Built to Last Book Summary

  1. 4 out of 5

    :

    While this was a good book when it was written, many of the companies highlighted in this book ultimately went down in flames. So much for “built to last.” [Review from Goodreads]

  2. 5 out of 5

    :

    So far in business there are three highly respected books written about research performed on businesses and what makes them successful. The first would be In Search of Excellence. The second would be Built to Last and, finally, Good to Great.
    Built to last compares companies within the same industry to see what makes one “visionary” and the other not so visionary. It looks at several different industries this way. The book acknowledges that there may be some flaws with its research but, in the end, the book gives the reader some ideas about what might make a company “Built to Last.”…Any aspiring CEO should be familiar with this study and this book. It provides some great fodder for thought. It also gives one a foundation from which a company which is built to last can be built. [Review from Goodreads]

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