Blue ocean strategy_book
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Blue Ocean Strategy Book Summary

5 out of 5 based on 1 customer rating
(1 customer review)

$9.97$13.97

Instead of fighting head-on with your competitors, learn how to create uncontested market space and render your competition irrelevant (more details below). Buy the Graphic, Text, and/ or Audio summaries now!
[Note: You can also enjoy this summary through our Annual Subscription]

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Product Description

Learn how to create uncontested market space and render your competition irrelevant.

 

Instead of fighting head-on with your competitors, how do you create uncontested market space and make the competition totally irrelevant?

Based on a study of 150 strategic moves spanning more than 100 years and 30 industries, Blue Ocean Strategy addresses this question and provides a systematic approach to drafting and implementing your own Blue Ocean Strategy.

 

Here are some insights you can expect to takeaway from this powerful book: 

• Discover how to create a quantum leap in value to buyers through Value Innovation;

• Gain access to the tools to help you develop uncontested yet commercially-viable blue ocean ideas, e.g. Strategy Canvas, Four Action Framework, ERRC Grid, PMS Map, Buyer Utility Map;

• Learn powerful strategies and tips e.g. how to reconstruct market boundaries by looking across 6 paths, reaching beyond existing demand with 3 tiers of non-consumers, 4 steps to developing a commercially-viable idea, and 4 components to visualize your strategy; and

• Find out how to overcome 4 key organizational hurdles and execute BOS successfully with “Tipping Point Leadership” and the “Fair Process”

 

You can choose from 2 ReadinGraphics summary bundles including:

1. Graphic + Text + Audio bundle ($13.97)

• A one-page reading graphic, or graphic summary in jpg;

• A 12-page text summary in pdf; and

• An audio summary in mp3

2. Graphic + Text bundle ($9.97)

• A one-page reading graphic, or graphic summary in jpg; and

• A 12-page text summary in pdf
Order your summary bundle now!
[Note: You can also enjoy this summary through our Annual Subscription]

Additional Information

Book Summary Type

Graphic + Text ($9.97), Graphic + Text + Audio ($13.97)

1 review for Blue Ocean Strategy Book Summary

  1. 5 out of 5

    :

    I read your Blue Ocean Strategy summary from your blog. It’s the best summary I’ve seen that puts everything together very clearly. I bought your summary and the book, and even after reading it, I like to come back to your summary to “revise” what I learnt. It’s really good.

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