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Ben & Jerry’s: The Inside Scoop Book Summary

$9.97$13.97

Find out how 2 men with no business background and $12,000 investment built a global company that stayed true to their values of fun and social-responsibility! See more details below. Buy the Graphic, Text, and/ or Audio summaries now!
[Note: You can also enjoy this summary through our Annual Subscription]

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Product Description

Find out how 2 men with no business background and $12,000 investment built a global company that stayed true to their values of fun and social-responsibility.

Ben & Jerry’s started with $12,000 investment in an abandoned gas station. In less than 15 years, it grew to a publicly-traded corporation with annual sales of over $100 million. How did Ben & Jerry’s  achieve that, yet remain one of the most innovative, progressive and socially responsible businesses in the world? This book gives the inside story:

• Get to know Ben Cohen and Jerry Greenfield as unique individuals and entrepreneurs;

• Find out how they conceptualized and grew their start-up; and

• Learn the various struggles and growing pains that the company faced, and how the company overcame them to become one of the leading premium ice cream brand.

You can choose from 2 ReadinGraphics summary bundles including:

1. Graphic + Text + Audio bundle ($13.97)

• A one-page reading graphic, or graphic summary in jpg;

• A 14-page text summary in pdf; and

• An audio summary in mp3

2. Graphic + Text bundle ($9.97)

• A one-page reading graphic, or graphic summary in jpg; and

• A 14-page text summary in pdf

 

Order your summary bundle now!
[Note: You can also enjoy this summary through our Annual Subscription]

Additional Information

Book Summary Type

Graphic + Text ($9.97), Graphic + Text + Audio ($13.97)

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